Cook smarter.
Eat better.
Take up to 3 photos of your fridge, swipe to pick your perfect meal, cook with guided instructions, then log and share your creation — all tailored to your body and goals.
How Niblie Works
From fridge to fork in five effortless steps. No food waste, no stress, just great meals.
Capture Your Ingredients
Take up to three pictures of your fridge, cupboard or pantry. Niblie identifies every ingredient and creates recipes tailored for your body and goals.
Swipe & Pick Your Meal
Browse personalised recipe suggestions created just for you. Swipe left or right to choose your meal — it's as easy as ordering at a restaurant.
Cook Step-by-Step
Follow clear, guided instructions with timers and helpful tips. Even beginners can cook like a pro with Niblie.
Snap, Log & Share
Take a picture of your finished dish, log it in your food journal to track progress over time, and share your culinary creations with friends.
Choose Your Plan
Start free and upgrade anytime for unlimited access to all premium features
Free Version
£0/month
- ✓5 cycles per week — renewed every Monday (recipe generation, step-by-step guides, meal logging)
- ✓Strategic ads placed during natural pauses (cooking & chopping times) for zero friction
- ✓Limited feature access to core Niblie functionality
Premium
£5.99/month
Low-friction subscription
- ✓Unlimited use — no weekly limits on recipes, guides, or meal logs
- ✓Zero ads — seamless, uninterrupted cooking experience
- ✓All features unlocked including premium-only features
- ✓Family features for shared meal planning
- ✓Enhanced nutrition planning and much more
Got a question for us?
Have questions about how Niblie works? Ask our AI assistant!
Two Global Crises
We're facing interconnected challenges that affect billions of people and our planet
Food Waste Crisis
Every year, 1.05 billion tonnes of food are wasted globally, with households responsible for 60% of this waste. This costs the global economy $1 trillion annually and contributes 8-10% of global greenhouse gas emissions.
Global Health Crisis
2.5 billion adults are overweight, with 890 million living with obesity. Poor diet causes 8 million deaths annually and is the leading risk factor for cardiovascular disease, which kills 18 million people each year.
The Connection
These crises are deeply interconnected. Poor meal planning leads to both food waste and unhealthy eating choices. When people don't know what to cook, they waste ingredients and resort to convenient but unhealthy options. Niblie solves both problems by making it effortless to use what you have and eat well.
How Niblie Tackles Both
Our AI-powered platform addresses food waste and poor health simultaneously through intelligent meal planning
Use What You Have
Snap up to 3 photos of your fridge, and our AI instantly recognizes every ingredient. Instead of letting food spoil, Niblie creates delicious recipes using what you already own — turning forgotten ingredients into meals you'll love.
Prevents ingredients from expiring unused
Reduces household food waste by up to 40%
Saves money by maximizing what you buy
Meals Tailored to Your Body
Tell Niblie your health goals — lose weight, gain muscle, manage conditions, or simply eat better. Every recipe is automatically portioned for your specific body, goals, and dietary needs, making nutrition effortless.
Precise calorie and macro tracking for your goals
Supports weight loss, muscle gain, and chronic disease management
Adapts to dietary restrictions and allergies
Effortless Decision Making
Swipe through AI-generated recipes that use your ingredients AND match your nutrition goals. No more decision fatigue, no more wasted food, no more unhealthy takeout. Just simple, healthy meals made from what you have.
Eliminates "what's for dinner?" stress
Reduces reliance on fast food and takeout
Makes healthy eating accessible to everyone
The Result
By combining intelligent ingredient recognition with personalized nutrition, Niblie transforms how people cook and eat. We're not just building an app — we're creating a movement toward a healthier world with less waste.
Reach Your
Health Goals
When you first log in, Niblie asks about your body and goals. Then we create countless recipes aligned with your health journey — making following your diet as easy as ordering at a restaurant.
Lose Weight
Niblie tracks your meals and progress over time, creating recipes that help you reach your target weight sustainably.
Gain Muscle
High-protein recipes optimised to support your training goals and recovery needs.
Feel Healthier & Happier
Balanced, nutrient-rich meals aligned with your body, making healthy eating effortless.
Boost Energy
Fuel your day with meals designed to keep your energy levels steady.
Dietary Needs
Vegan, keto, gluten-free — Niblie adapts to your specific requirements.
Adaptive Plans
If things aren't working, Niblie creates a new nutritional action plan tailored to you.
Get to Know Us
Two founders on a mission to make healthy, sustainable eating effortless
Invest in Niblie
Interested in being part of the Niblie journey? Get in touch with our founders.
Interested in Investing?
Get in touch with our founders